As a spiritual entrepreneur, your online presence is the gateway to connecting with your soul-aligned audience. Yet creating consistent, engaging content while managing the technical aspects of your platforms can pull you away from your true calling – serving your clients and developing your spiritual offerings.

It is HARD, like really hard to work in your business AND on it (trust me I know 🥴), you will come to realise one day, that you simply can’t do it all alone. Bigger companies have numerous full TEAMS to look after each aspect of their business:

• a fully dedicated sales team
• a fully dedicated marketing team
• a dedicated team to manage customer relationships
• a fully dedicated operations team
• a fully dedicated tech team
• a fully dedicated accounts team
• a personal assistant
• a receptionist
• a cleaner!!

The list goes on…

But you dear spiritual solopreneur, are wearing all of these hats, all at once. So let’s just take a moment to applaud you on that huge achievement you have made by doing all of the things – it is no small feat. And let’s now take a moment to recognise that getting support in your business, especially if you want it to grow is essential.

Finding a social media manager who truly understands the nuanced language of spiritual business isn’t just a convenience; it’s essential for authentic growth and connection.

As a side note: you may be thinking – AI is here, I don’t need a social media manager, ChatGPT is now my social media manager. Think again! Yes LLM and other AI models are changing the way we work and making things so much more efficient. However, if everyone is using AI it becomes the new standard and you are left with no advantage in business – everyone will get better more efficient content. The trick is to allow your content team to leverage AI and the result: You will 10x your output and your results – keep your team, give them the tools of AI and just watch your content flourish. Okay back to the blog.

The Unique Challenges of Spiritual Business Content

Spiritual businesses operate differently from conventional companies. We work on intuition, energy, synchronicity and usually human design and astrology! We have more depth to our purpose than profit – most of us are here to literally bring in a new earth – and you need to be working with people who are on the same mission as you. Your messaging carries energy, intention, and often deeply transformative concepts that require special handling. A social media manager who has experience in the spiritual industry understands:

• The delicate balance between authentic spiritual messaging and effective marketing
• The importance of maintaining the integrity of your message while making it accessible and always ethical
• How to communicate complex metaphysical concepts in engaging, approachable ways
• The specific language, terms, and sensitivities of your spiritual niche

What to Look for in a Social Media Manager for Your Spiritual Business: Find Your Unicorn

1. Alignment with Your Mission

Your social media manager should deeply resonate with your vision for raising collective consciousness. Look for someone who:

• Has personal experience or interest in your spiritual niche (yoga, astrology, human design, healing)
• Understands the transformative power of spiritual work
• Approaches business with both heart-centred awareness and strategic thinking
• Speaks the same language as you (especially if it’s light language 👽)

2. Experience in the Spiritual Industry

Seek out social media managers who have:

• Worked with other spiritual entrepreneurs, teachers, or healers
• Demonstrated understanding of the unique marketing needs of transformational businesses
• Have testimonials from other spiritual business owners who have a similar niche and business model to you – they will be able to offer you invaluable guidance and strategy development on top of execution.

3. Balance of Feminine and Masculine Energy in Their Approach

The ideal social media manager for a spiritual business brings:

• Creative, intuitive, and flowing approaches to content creation (feminine energy)
• Structured systems, analytics-based strategy, and consistent implementation (masculine energy)

Questions to Ask Before Saying YES

1. What experience do you have working with spiritual businesses?
2. How do you maintain authenticity while creating content that converts?
3. What systems do you use to manage content and track results?
4. How do you stay updated on platform algorithm changes while maintaining spiritual integrity?
5. Can you show examples of growth you’ve achieved for other spiritual businesses?
6. What is your human design & birth chart?

Point 6 is kind of tongue and cheek but honestly, I FIRMLY believe in using astrology and human design to curate your business and your team – so if you understand the basics of your human design and astrology and how you can use it when engaging others to your advantage then do it! There’s a quote from JP Morgan that says: “Millionaires don’t use astrology, billionaires do,” – be in the billionaire mindset babe. If you want some guidance on how to learn human design & astrology send me a DM – because I truly geek out on this stuff (my a 5/1 in Human design IYKYK).

Red Flags to Watch For

• Generic marketing approaches that don’t honour the sacred nature of your work
• Pushy sales tactics that feel misaligned with spiritual values
• Lack of understanding of the ethical considerations in spiritual marketing
• No systems for measuring both engagement and energetic resonance

The Value of Specialised Support

Working with a social media manager who specialises in spiritual businesses means:

• Your content remains aligned with your unique energy and teachings – these social media managers are experts at adopting your energy, and your voice and embodying your message themselves – they probably ARE your ideal client avatar. This is going to be your secret weapon in social media content development and you will be doing it with someone you can trust who has a shared vision.
• Your messaging resonates with your specific soul-aligned audience.
• You’re free to focus on your zone of genius – teaching, healing, and transforming lives.

How an Online Business Manager Can Take You Further

While a social media manager focuses specifically on your content and social platforms, many spiritual entrepreneurs find that partnering with a comprehensive online business manager provides even greater freedom and growth. An OBM who specializes in spiritual businesses can:

• Oversee your entire online presence.
• Manage team members, including social media specialists.
• Implement systems and automation that support your business growth.
• Create and execute launch strategies for your offerings.
• Provide high-level strategic support for your business vision.

Taking the Next Step

If you’re feeling called to find support for your social media and online business management, trust that this is a sign from the universe that you’re ready to expand. Your spiritual business deserves the care and expertise of someone who truly understands both the practical and energetic aspects of what you do.

Ready to Explore What’s Possible?

I specialize in online business and content management for established spiritual entrepreneurs just like you. Let’s connect on a free discovery call to discuss how I can help you manage your online presence with both heart and strategy, giving you back the time and energy to focus on your spiritual offerings.