As healers and wellness coaches, your mission is to help others evolve and shine their brightest, but even the most impactful messages need a path to reach their intended audience. This is where the art of SEO (Search Engine Optimization) becomes your ally.
However, for many of us, just the mention of SEO is enough to turn the lights off upstairs. It can be confusing and complicated (and also tedious and time-consuming!). In this post, we will guide you through essential tips for SEO on your website and social media to help you navigate the complex landscape of Search Engine Optimization.
It’s the process of improving your website and online presence to increase its visibility in search engine results pages (SERPs) for relevant keywords. The higher your website ranks in search results, the more likely people are to find your website and what you offer.
There are two main components of SEO: on-page SEO and off-page SEO. On-page SEO focuses on optimizing the elements on your website itself, such as your website content, title tags, meta descriptions, and images. Off-page SEO focuses on building backlinks to your website from high-quality websites. Backlinks are essentially like votes of confidence from other websites to yours, and they can significantly improve your website’s ranking in search results.
Many of us mainly think of SEO in terms of our website but we can also use optimised keywords to improve our discoverability and reach on other platforms like Instagram, Pinterest and YouTube.
Continue reading for our essential SEO tips.
The journey begins with empathy—understanding the queries, concerns, and aspirations of those you wish to heal. What are they searching for? What language do they use? By aligning your content with the genuine needs of your audience, using keywords like “spiritual healing,” “wellness coaching,” “mindfulness techniques,” and “yoga for stress relief,” you invite organic traffic that resonates deeply with your services.
You can approach content creation from an SEO perspective by writing and making posts based on what people are searching for.
The keywords you choose to use are the most important element of your SEO strategy. A great place to start to get clear on keywords you can use is by using a tool such as ChatGPT, SEMRush or Ubersuggest. These tools will give you clarity on what keywords are ranking high in search engines for other healers and coaches in your particular niche.
Once you have done the groundwork on finding all of your keywords, you can put them into different categories based on your different content categories and keep the lists somewhere you can easily refer to.
When you next create content for your website or social media you can refer to these keywords and make sure they are included throughout your post. When including your keywords, make sure that you write them in as naturally as possible – avoid keyword stuffing or just listing the keywords as this could compromise your results (Google is smart!).
I mentioned a couple of tools above to help you with your SEO keyword search and here I want to emphasise how helpful they can be. Many of them are paid, however, your return on investment may be staggering when your ideal clients keep stumbling upon your page!
One tool that simplifies SEO even for a novice is Yoast SEO. Most web builders have built-in SEO tools – just make sure you are using them.
AI tools like ChatGPT can be a great assistant at helping you to craft content that is full of all of your relevant keywords as well!
Quality content is the heart of SEO. As a healer or wellness coach, your words have the power to transform lives. Create content that reflects your expertise and passion—articles, blog posts, and guides that offer genuine value. Share success stories, healing techniques, and insights into the wellness journey, ensuring each piece is infused with keywords naturally and thoughtfully.
The more consistent you are, the more your library of content will build. This will be an extraordinary help when it comes to ranking higher in searches as it proves to the algorithm that your content is relevant and valid.
A tranquil mind thrives in a harmonious environment, and so does your website. Ensure your site is well-organized, with clear navigation and a mobile-friendly design. A streamlined structure helps search engines understand and index your content effectively, making it easier for your audience to find the peace and guidance they seek.
Once you’ve identified your target keywords, optimize your website’s content for search engines. Here’s a breakdown of key areas to focus on:
Again, use an SEO tool like Yoast SEO to ensure all of the pages on your website are optimised with meta tags, SEO titles and descriptions. It will help you make sure you have the correct amount of keywords, your post is easy to read and all your headings are as they should be.
When you upload images to your website make sure there are keywords included in the title of the image, the file name and also the alt text.
Backlinks are essentially votes of confidence from other websites to yours. The more high-quality backlinks you have, the higher your website will rank in search engine results pages (SERPs).
Here are some ways to build backlinks naturally:
Just as energy flows within and without, so should your content. Linking to reputable sources strengthens your site’s credibility, while internal links guide visitors through your healing journey, deepening their engagement and understanding. This interconnectedness not only enriches the user experience but also signals to search engines the relevance and authority of your content.
For many healers and wellness coaches, local presence is pivotal. Optimize your site for local SEO by including location-based keywords, registering with Google My Business, and listing your services in local directories.
The path to wellness is ongoing, and so should be your content strategy. Regular updates signal to search engines that your site is active and relevant. Share the latest insights, healing techniques, and personal reflections to keep your audience engaged and informed, reinforcing your position as a trusted guide in their wellness journey.
Social media is the modern-day marketplace of ideas and connections. Share your content, interact with your audience, and join relevant conversations to extend your reach. Platforms like Instagram, Facebook, and Threads can be powerful allies in spreading your healing message, driving traffic back to your website, and enhancing your SEO efforts.
The journey of SEO is one of continuous learning and adaptation. Utilize tools like Google Analytics, Search Console and the Google Site Kit plugin to track your website’s performance, understand how visitors find and interact with your site, and identify areas for improvement. This ongoing analysis allows you to refine your strategies and deepen your impact.
In SEO, as in healing, transformation takes time. Embrace patience and persistence, knowing that your efforts will gradually build a bridge between your wisdom and those who seek it. Stay committed to your practices, continually optimizing and updating your content, and the fruits of your labour will manifest in due time.
Platforms like Instagram provide a unique space to share your journey, connect with your community, and extend the reach of your message. At the moment, social media tools like Instagram, YouTube and Pinterest are placing more importance on keywords (the algorithm can even spot them on graphics now as well as in captions). Here are some current SEO tips tailored for social media to enhance your visibility and engagement:
Incorporate hashtags that are specific to your niche, such as #SpiritualHealing, #WellnessCoaching, or #MindfulnessPractice. You can use social media scheduling tools to help find relevant keywords or use the search function in Instagram itself. Try to have a mix of popular hashtags with smaller niche hashtags. It is hotly debated whether hashtags are still relevant with many people saying their relevance is dying away. However, especially for smaller creators, hashtags still make a difference and can help people find you so it is best to continue to use them – but in a more modest way.
Your bio should include key terms related to your services, making it easier for like-minded individuals to find you. On Instagram put keywords in your name (not just the bio) as this is actually the only part of your bio that is searchable on the platform so it is very important. Think of your bio as a mini-meta description that offers a clear and concise summary of your healing or coaching practice.
The algorithm on Instagram now scans for keywords in your captions and on your posts themselves (you may have noticed people keyword stuffing in their captions recently!). This helps the algorithm push posts to the right people.
Interact with your followers by responding to comments, liking posts, and participating in conversations. Engagement not only builds a strong community but also increases the visibility of your posts in your followers’ feeds.
These features offer dynamic ways to share insights, daily practices, or behind-the-scenes glimpses into your healing journey. They can enhance engagement and provide fresh content that keeps your audience coming back. One sneaky hack is to type keywords using the text function and then hide them off-screen (not sure if this really works but this is all about experimentation at the end of the day!).
When posting images, use the advanced settings to add alt text—a feature designed for visually impaired users that also serves as an SEO opportunity. Include descriptive keywords that reflect the image and relate to your content, improving accessibility and boosting your visibility in search results.
Regular posts that stick to the topic of your niche keep your audience engaged and signal to Instagram’s algorithm that your account is active, boosting your content’s visibility. We recommend keeping all of the posts on your feed related to your offerings and your niche as a way to nurture your audience, use your reels as a place to attract new people and use your stories to post anything and everything about your life in general.
Consider utilizing Instagram Ads to target a specific demographic or promote high-performing content.
By embracing these essential SEO practices, you can ensure that your message of transformation reaches the hearts and minds of those in need. At Sarpa Social, we are dedicated to supporting spiritual entrepreneurs like you in this noble quest, offering expert guidance in organic content creation and management.
Together, let’s amplify your healing voice, making a profound impact on the wellness journey of countless individuals. Remember, in the art of SEO, as in the art of healing, your authenticity and dedication are the most profound forces for change. With every step, every piece of content, every keyword, you’re not just optimizing a website or social media accounts; you’re illuminating paths to wellness and peace for many.
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